Yet something else to read

Publication of “Today in PT”

APTA has received questions regarding a new publication, Today in PT, which is scheduled to launch later this month. Published by Gannett, owners of USA Today, the new biweekly publication is expected to be similar to Advance for Physical Therapists and Physical Therapist Assistants. APTA has not seen a prototype of the publication, nor were we aware of its development until the Public Relations staff began receiving calls from the freelance reporters working for Today in PT. As to whether it will compete with APTA publications, much will depend on its content. If it carries classified advertisements, as we expect that it will, it will compete indirectly with PT Bulletin Online and directly with PT Bulletin Digest. If it carries display advertising, it will compete with both PT Magazine and Physical Therapy. If you have any questions, please contact Lisa Ruane at lisaruane@apta.org.